Hi! from Portland, OR🌲

I believe great user experiences are built through collaboration, strategy, and truly understanding the people using them.

With over ten years of experience designing software in industries like e-commerce and cybersecurity, I’ve created scalable solutions that solve real problems, improving many products for users while helping startups profit and grow.

In the B2B SaaS space, I love working side by side with product, engineering, and business teams to hit the sweet spot 🍭 between business goals and user needs.

My Journey

Map of the US detailing places Cindy's lived, been educated and worked

I graduated with honors in Industrial Design from the University of Washington, where I received multiple industry awards. From there, I jumped into solving problems for users navigating both 2D and 3D spaces. While my recent focus has been on designing B2B SaaS products for startups, I’ve drawn on a wide range of adjacent design project experiences, from award-winning solutions to mentoring design students at my alma mater.

My love for people, psychology, and design started early. Growing up in the Bay Area with foreign exchange students and traveling to over 30 countries has fueled my passion for understanding diverse cultures. Ten years ago, I also became a Certified Professional Coach, which sharpened my ability to listen deeply, identify real needs, and collaborate effectively with people and teams.

🌟 I’m Known For

AI generated image of people at work collaborating with text that says Collaborate to Innovate

Proactive Collaboration: Eagerly engaging with cross-functional teams, from design and engineering to sales and support.
Strategic Inquiry: Delving deep with the right questions to uncover and address genuine customer needs.
Customer Advocacy: Being a passionate voice for users, informed by rigorous research.
Courageous Empathy: Communicating with boldness and sensitivity, ensuring every voice is heard.

Innovative Problem-Solving: Applying unique perspectives to untangle and resolve complex challenges.
Iterative Design: Soliciting feedback early and often, quickly refining designs in line with user and business goals.
Leadership: Identifying and seizing opportunities to lead and enhance organizational capabilities.
Adaptability: Seamlessly juggling multiple roles and responsibilities in dynamic environments.

My Top Values

🔎 curiosity

🦁 courage

🎨 creativity

🌱 growth

🤝 integrity

🧠 resourcefulness

My Beliefs

🚀 Fail Fast To Succeed Faster

This philosophy pushes me to try new things and avoid perfectionism—because every failure brings you closer to the right solution.

⚡Designers Are Change Agents

We’re here to spread joy through our creations. As a designer, I see every project as an opportunity to make a positive impact.

⚖️ Balance In All Things

Living a balanced life fuels my creativity and well-being. Whether it’s gardening, dancing, playing sports, or exploring new interests (like AI tools!), I believe nurturing all parts of life makes for better design.